Consideration for human health and the global environment
In 1997, AIYA succeeded in producing organic matcha made from organically grown tencha after 20 years of effort. Organic tencha fields were produced after 20 years of growing cold-resistant seedlings and overcoming repeated natural disasters since the first cultivation in an environment rich in nature under protected ecosystem inhabiting beneficial insects and birds.
Currently, AIYA has obtained an Organic JAS Certification based on JAS, and overseas organic certifications (NOP/EU organic certification) at OMIC (Overseas Merchandise Inspection Co., Ltd.) and delivers organic matcha to countries worldwide. These certifications are necessary for spreading matcha because the demand for pro-environmental organic food in foreign countries, especially in the EU is high.